THE OUTLINE.......
SEO +PPC TheSeoGuru IS LIKE A 1+1=3
PPC AND SEO RESERACH SHARING
PPC AND SEO KEYWORD PORTFOLIO SHARING
PPC AND SEO REPORTINNG
HOW SEO AND PPC IS DIFFRENCE,HOW THEY WORK TOGATHER
SEO:-
PRO... HIGH CONVERSATION RATE,HIGHER LONG TERM-ROI
CONS:-REQUIRE MORE RESOURCES(COPYWRITER TECHNICAL/ETC),LONGER TO ACCOMPLISH,CAN BE DIFFICULT TO TRACK SUCCESS.
PPC:-
PRO.... CAN BE MORE READILY LAUNCHED,HIGHLY QUANTIFIABLE AND TRACKABLE,LANDING PAGE OPTIMIZATION CAN BE MORE READILY USED TO IMPROVE CONVERSATION,
CONS:- LOWER CTR=LOWER CLICK VOLUME,CAN BE COSTLY,CAN SUFFER FROM 'AD BLINDNESS'.
SEO +PPC TheSeoGuru IS LIKE A 1+1=3
PPC AND SEO RESERACH SHARING
PPC AND SEO KEYWORD PORTFOLIO SHARING
PPC AND SEO REPORTINNG
HOW SEO AND PPC IS DIFFRENCE,HOW THEY WORK TOGATHER
SEO:-
PRO... HIGH CONVERSATION RATE,HIGHER LONG TERM-ROI
CONS:-REQUIRE MORE RESOURCES(COPYWRITER TECHNICAL/ETC),LONGER TO ACCOMPLISH,CAN BE DIFFICULT TO TRACK SUCCESS.
PPC:-
PRO.... CAN BE MORE READILY LAUNCHED,HIGHLY QUANTIFIABLE AND TRACKABLE,LANDING PAGE OPTIMIZATION CAN BE MORE READILY USED TO IMPROVE CONVERSATION,
CONS:- LOWER CTR=LOWER CLICK VOLUME,CAN BE COSTLY,CAN SUFFER FROM 'AD BLINDNESS'.
KEYWORD:-LONG TAIL AND HEAD......
PPC TARGET 'HEAD' KEYWORD, WEBSITE MAY NOT BE STRONG ENOUGH TO DOMINATE COMPETITIVE KEYWORDS.
SEO DOES LONG TAIL BY LEVERAGING UGC CONTENT.
SEO FOCUSES ON HIGH COST 'HEAD' KEYWORD VIA STRONG CONTENT CREATION AND LINKBUILDING.
PPC FOCUSES ON ATTAINING IMMEDIATE RESULTS ON LOW COST 'LONG TAIL' KEYWORD.
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