How to Use Pay Per Click Advertising

     Pay per click (PPC) advertising is a type of online advertising common to search engines and   social media websites. Most pay per click ads are designed to appear when an Internet surfer   uses certain keywords. Pay per click ads and search engine optimization are the most common ways that businesses try to rank highly on search results. Search results and advertising drive approximately 30 percent of business traffic on the web. Unlike traditional advertising methods, PPC ads only cost the advertiser money when people click on the hyperlink to their site. The success of pay per click advertising depends upon the keyword research, campaign tracking and online content. For most sites, advertising success is not simply measured in increased traffic from ads, but also the number of sales that are produced. Learn how to use pay per click advertising.

1.  PPC ADD PLANNING
2.  PPC ADD CREATION
3.  PPC Ad Campaigns

PPC Ad Planning -:
                                 METHOD 1 TO 3.

A-Research and report on your baseline traffic and sales.
B-Create a landing page.
C-Invest in web traffic tracking.
D-Set a budget. 

PPC ADD CREATION-:
                                          
A- Research PPC advertising options.
B-Choose your keywords.
C-Take advantage of other determining factors. 
D-Use marketing professionals to design your ad. 
E-Determine a good bid for your ad.

PPC Ad Campaigns-:

A-Set a few different versions of your ad, to determine which search terms will work best for your company.
B-Assign someone to monitor your ad daily and weekly.
C-Do not change your ad often.
D-Compare your PPC advertising campaign against your baseline data. 
E-Stop PPC advertising campaigns if you are seeing higher traffic over a matter of months, but no increase in sales.