Wednesday, 23 October 2013

What is Google Penguin?

Penguin's work, in the most essential sense, is to downgrade manipulative connections. It does this to punish sites that utilize one or a greater amount of the accompanying strategies that Google has expressed are against the Webmaster Guidelines. 

Samples of Penguin snare incorporate: 

paid backlinks 

low quality backlinks (ordinarily produced utilizing robotized devices) 

substantial amounts of connections with streamlined stay content 

unreasonable connection trades 

content promotions that pass Pagerank 

different sorts of connections recorded on the link schemes webpage 

After some time, since the beginning start of the Penguin calculation in April 2012, Penguin has been moved forward. This is the fifth upgrade, which Google calls Penguin 2.1. This is a minor discharge after the major Penguin 2.0 upgrade that started in May 2013. 

A Summary of Penguin Releases 

Penguin 1.0: April 24, 2012 (affected around 3.1% of questions) 

Penguin 1.2: May 26, 2012 (affected less than 0.1%) 

Penguin 1.3: Oct. 5, 2012 (affected around 0.3% of questions) 

Penguin 2.0: May 22, 2013 (affected 2.3% of questions) 

Penguin 2.1: Oct. 4, 2013 (affected around 1% of questions) 

A Brief Overview of Penguin 2.0 

Google said Penguin 2.0 was a "cutting edge change" in its Penguin calculation. Around then, Penguin 2.0 was said to influence about 2.3% of web questions, which had the grandest effect since the introductory Penguin hit on April 24, 2012. 

In the wake of discharging Penguin 2.0, Matt Cutts, leader of the Google web spam group expressed, "So this one [2.0] is a little more complete than Penguin 1.0, and we anticipate that it will go a mite deeper, and have a tiny bit a greater amount of an effect than the definitive form of Penguin." 

I composed some in-profundity manages on Penguin 2.0 and how to recoup from it here: 

Google's Penguin 2.0 Algorithm: The Definitive Guide 

From Penguin 1.0 to Penguin 2.0, the fundamental change was the profundity of the calculation. Though Penguin 1.0 just took a gander at homepages of culpable locales, Penguin 2.0 acquainted the capability with creep interior pages and distinguish manipulative connections and on-page spam. 

Penguin 2.1 

In the wake of declaring Google Penguin 2.1 on Friday, Matt Cutts expressed that the new form of Penguin may as well influence approximately 1% of ventures "to an observable degree". While the most recent discharge might not have as large of an impact as the 2.0 discharge, it still has an essentially bigger effect than the pa.



Paid text links using exact match anchor text.
Comment spam.
Guest posts on questionable sites.
Article marketing sites.
Links from dangerous sites.

He examined the content and link profiles of 13 sites that lost traffic and rankings after Google deployed Penguin 2.0 last week.

A Summary of Penguin Releases
  • Penguin 1.0: April 24, 2012 (impacted around 3.1% of queries)
  • Penguin 1.2: May 26, 2012 (impacted less than 0.1%)
  • Penguin 1.3: Oct. 5, 2012 (impacted around 0.3% of queries)
  • Penguin 2.0: May 22, 2013 (impacted 2.3% of queries)
  • Penguin 2.1: Oct. 4, 2013 (impacted around 1% of queries)

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