Local SEO --- "Why is it important?"

What's Local SEO?

When the term "local business" is thrown around, it doesn't mean the mom and pop shops in small town America. Local business is merely a term that means, if you search for a specific business in a specific area, you'll find a location close to you.

McDonald's is a local business. So is Verizon. These businesses are huge, but when searching for specific establishments in a specific area, it's all local search.

Local search is just what it sounds like, local customers (or potential customers) searching the Internet for products, services or stores near them.

Traditional SEO relies on Google's algorithm, which weighs factors such as social indicators (Tweets, Facebook shares, +1's, etc.) and incoming links. Local search is largely dependent on the optimization of your website, where it's listed and who's talking about it. We'll get into all of that in a moment.